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About Choice Store


Choice is a soft furnishings company based in Great Yarmouth. Our directors have over 25 years’ experience in manufacturing and retail and we pride ourselves on offering good quality bedding, fabrics, blinds, curtains, net curtains and caravan curtains at the lowest possible prices.

Founded in January 2009, initially to supply luxury bedding, curtains and accessories to hotels, guest houses and holiday parks, Choice has expanded rapidly as our reputation has grown and in September 2010 the company opened its store in Great Yarmouth selling to trade and the public. 

We specialise in ready made curtains, net curtains, bed linen, and blinds as well as stocking an extensive range of voiles, tie backs, curtain tracks and poles, along with dress fabric & haberdashery all under one roof, making Choice your one stop shop for all your home furnishing requirements.

We recognise that our customers are not just looking for value for money, they want good quality, contemporary soft furnishings and we work alongside leading manufacturers to ensure that we are able to bring them the very best products in keeping with current trends. 

We also have an alteration service so if you cannot find the size you require in nets, ready made curtains and roller blinds these can all be altered to suit your requirements.

We have an extensive range of caravan curtains and any of our ready made curtains can be altered to meet your caravans requirements.  

We also offer a measuring and fitting service so you can get the complete package all under one roof!

There has never been a better time to visit us at Choice and we extending the retail premises in Great Yarmouth to expand the net and curtain display areas and the premises is currently being expanded and the floor area will be doubled so that we can offer our customers the widest selection of all products.

We also have an Internet sales division so that our customers can enjoy the convenience of ordering our products from the comfort of their own homes.

There has never been a better time to shop at Choice.